Evaluating Freelance Internet search engine optimization Consultants and Agencies


What are the differences between freelance Search engine optimization consultants and agencies?

The primary difference is apparent, freelancers act as independent consultants. They are usually self-employed as well as their clientele is frequently localised, although theoretically freelance SEO’s could work everywhere with clients everywhere.

Search engine optimization agencies offer similar consultancy services but there is a large team. How big an Search engine optimization agency will vary from everything from a few individuals to hundreds. Search engine optimization agencies frequently offer other online marketing services like website design, ppc advertising or banner advertising in addition to Search engine optimization.


Just like other service-based industries typically freelance SEO’s are less costly than Search engine optimization agencies. Agencies have greater overheads like offices and purchasers teams, finance departments and account managers. Most freelancers work individually at home offices making their overheads considerably lower.

Most agencies an freelance SEO’s cost the work they do hourly or on the day rate.


The particular Search engine optimization process which agencies and freelance consultants follow is generally quite similar. There is a fairly well toned best practice process for optimising an internet site that usually looks something similar to:

Market and keyword research

Technical optimisation

On-site optimisation

Backlink building


Terminology and also the information on each area of the process will be different from agency to agency and consultant to consultant but many follows this formula generally. Some freelancers may concentrate on a specific area of the Search engine optimization process like backlink building but many are rounders who are able to complete every part from the process.

The greatest difference by having an agency is most likely the amount of account management participation which may be helpful for bigger campaigns with big brands.


The caliber of Search engine optimization work delivered by agencies and freelancers varies so no real comparison could be attracted so that as a company thinking about dealing with whether consultant or perhaps a consultancy it’s your responsibility to find assurances concerning the reliability, credibility and gratifaction of whom you hire to complete your Search engine optimization.

Seek references using their company customers about the expertise of dealing with the company or even the freelancer and appearance their customers leads to Search results.

Agency’s frequently sell on their own the advantage of getting a multi-disciplinary team available comprised of departmental specialists like link builders and copywriters. This can typically be a benefit and frequently freelancers can provide a much better service quality and results by getting more personal expertise in your project.


Getting a group can provide agencies a benefit in this way but frequently freelancers are ex-agency employees who’ve been within the Search engine optimization business longer and therefore are towards the top of their game. Whenever using a company make sure to seek assurances about the expertise of they people caring for your project. Sloppy Search engine optimization work conducted by under qualified consultants can in some instances damage your websites search engine rankings greater than it will help.

Sector specialists

Managing an Search engine optimization campaign has different challenges in various industries and frequently specialist experience your certain sector could be a huge advantage. Some freelance Search engine optimization consultants will concentrate on an industry like travel, retail or finance or perhaps in a particular geographical area like local companies working in london. Most Search engine optimization agencies don’t concentrate on an industry simply because they would soon exhaust prospects (being an agency must only use one site inside a particular niche to prevent conflict between clients) what this means is they might be more generalists nonetheless they will frequently have the ability to use understanding using their company campaigns within the same niche.


Some bigger Search engine optimization agencies allow us bespoke tools to handle their customers campaigns and generate reports. Technologies are certainly a fundamental part of Search engine optimization however typically the very best Search engine optimization tools are for sale to everybody (in a cost). Most agency tools are made to create reports and streamline areas of their Search engine optimization process. They can help but remember that there is no secret tool or bit of technology that delivers you greater search engine rankings- only good solid Search engine optimization work is going to do might it always requires the human touch.

There is no one-size-fits-all answer for whether a freelancer or agency is a better fit for the Search engine optimization project. When you are seeking proposals I’d recommend speaking to both, evaluating the pros and cons of every and eventually choose in line with the quality of the suggested solution and integrity of private references.

Several companies in the online realm have been looking forward to achieve the top spot. However, they would need the assistance of reliable a reputed SEO firm Singapore to provide to their desired needs and requirements in the best manner possible.