Even a few years back, searching for local services and products would mean flipping through the Yellow Pages or asking for references. Everything changed with the internet. Today, the online market is more saturated than the traditional brick & mortar setup, and most businesses are looking to find an edge. Search engine optimization or SEO remains one of the major requirements for online marketing, and if you are a local business, you will need to invest in what is known as ‘Local SEO’. Here are some of the basics that you need to know.
What is local SEO?
Local SEO is about improving the traffic and ranking of a website with respect to a particular region or location. Just like SEO would cater to the generic marketing needs of a website, local SEO works for a specific area and is extremely important for any business that aims to capture a targeted customer base. The elements of local optimization remains very close to regular SEO, but overall, the approach is way more different. Just like you would need a professional team for online marketing, you should also get an expert for local SEO Vancouver.
How to get started?
Before it’s too late, make sure that you claim Google Places for Business. All the details related to your company, right from opening hours to relevant contact details, should be accurate and complete. Take your time to complete the entire profile. This just helps Google in referring to your website, when a searcher looks for relevant keyword or local business. Once the Google Places Page is set, you need to link to the Google+ Local page. This is relevant because it allows customers and clients to talk about your business on a social platform. This can be anything from reviews, feedback or even images.
Hire an expert service
If you have managed to claim your Google Place for Business, you can hire an expert team for the rest. SEO services can help you in identifying your Google Place for Business, you can hire an expert team for the rest. SEO services can help you in identifying the basics of optimization, find the essential market niche and target the right customers. This will ideally include a lot of things, such as on-page optimization, off-page optimization and content marketing.
Before you hire a service, ask them about their services in detail and the kind of assistance they offer for clients.